Sports Retailer CubWorld Launches Mobile Shopping Website with mPoria Inc.

Sports fans dial-up major league deals on their cell phones

CHICAGO, IL., Feb. 6, 2008 (BUSINESSWIRE) – Mobile commerce technology leader mPoria, Inc., and CubWorld, a retailer specializing in Chicago Cubs and other major professional sports apparel and accessories, announced today the launch of “CubWorld.mobi” — a new mobile commerce website where sports fans can shop for their favorite sports merchandise using any cell phone or wireless device.

The site represents CubWorld’s first direct-to-consumer commerce initiative on the mobile Internet and is a sports fan’s dream retail destination, offering a full line of sports apparel and accessories.  The company used mPoria’s GoMobile! m-commerce service to design and launch the m-commerce site in less than a week for under $200. 

According to Bradley Rosen, partner of CubWorld, “With changing consumer behaviors, which are tied to evolving technologies, it’s no longer enough [for a retailer] to stay competitive with just a storefront and flashy e-commerce site.  Today’s shoppers expect to be able to satisfy their retail appetite whenever they wish.  By adding a mobile component to our distribution strategy we’re able to stay ahead of customer expectations and give them the flexibility and convenience of 24X7 shopping right from the palm of their hand.” 

To shop, users simply enter http://cubworld.mobi into their phone’s web browser.  Once on the site users can browse and shop.  Product information, including detailed descriptions, prices, and photos load very quickly and are presented in a user-friendly fashion. The checkout process is analogous to purchasing on the World Wide Web, with payment methods that include credit card, debit card and PayPal.  Once a shopper inputs their preferred shipping details that information is automatically saved for easy access when they shop the future.

mPoria’s CEO and co-founder Dan Wright commented, "With the growing popularity of the mobile web, an increasing number of traditional brick-and-mortar and online retailers are recognizing the importance and financial upside of multi-channel sales models that include m-commerce.  Mobile commerce in particular represents a $63 million opportunity and we’re pleased to partner with industry leading retailers like CubWorld to capitalize on it."

About CubWorld.com
Founded in 2000, CubWorld.com offers a large selection of Chicago Cubs, Wrigley Field, Chicago Bears, Hawks and Bulls merchandise, apparel, caps and gifts.  The CubWorld.com selection can be viewed at www.CubWorld.com or by calling one of CubWorld.com’s product specialists at 888-4-CUBWORLD (888-428-2967).

About mPoria, Inc.
mPoria Inc. is the leading provider of mobile commerce solutions in North America. The company builds and markets m-commerce stores for retailers and service providers, enabling them to extend their reach to the mobile channel and increase consumer sales.  Retail customers include GameStop, Buy.com, Hickory Farms, TicketsNow, Cutter & Buck, and others. Wireless carrier partners include Verizon Wireless, Sprint and AT&T.  mPoria is privately owned and based in Seattle, WA. For more information email or visit the company’s website at www.mporia.com.